Cherry was selected to coat the Margaritaville Resort in Texas on Lake Conroe. Located about an hour north of Houston and around three hours from the major hubs of Austin, Dallas and San Antonio, the site of the new resort is currently home to La Torretta Lake Resort & Spa. After an extensive renovation, the new Margaritaville Lake Resort, Lake Conroe will feature rooms in a main 20-story hotel tower, as well as waterfront villas on the lake. Two of the existing restaurants will be converted into signature Margaritaville dining concepts – LandShark Bar & Grill and 5 o’Clock Somewhere Bar & Grill. The property’s existing features will also be refreshed, including an 18-hole golf course, tennis facilities, spa, restaurants, outdoor pools, and 45,000 square feet of indoor/outdoor meeting space.